Creating a monthly email newsletter can take significant effort, so try to ensure that your clients will not only open the email but read and enjoy the content as well. Here are some tips to help you accomplish it.


Once you create your newsletter template, try to use the same or a similar layout each time. For instance, if the president’s message is always on page two, clients will know where to find it if that’s the only article they read regularly. Make a list of the features you want to include in your newsletter each month, and save space for something unique in each issue.

White Space

Most people don’t want to read through pages and pages of text. Create a template that includes plenty of white space and room for photos in addition to the articles. This will allow the reader to move through the newsletter quickly and not become overwhelmed with information. You may want to show only the first couple of paragraphs of your articles with a link to click through to the rest.


Every marketing communication you send out should be consistent with your company brand. Your newsletter should have its own tone and texture, and after a time, even be recognizable without your company name and logo at the top.


It isn’t necessary to record every single fragment of company news for the month. Just stick to the high points, and limit each issue to one or two lengthy articles. The rest should be quick reads, updates, photos and announcements. A clean, uncluttered newsletter is much more likely to be read.


As with everything in a marketing campaign, it is essential to quantify the results to know your budget is being spent in the right place. Email marketing has the advantage of having detailed metrics readily available. You can see how many people opened the message, clicked through to the newsletter and drilled down into the full text of the articles. As you adjust your content, you’ll be able to determine whether you have made an improvement by checking the new metrics.

A company newsletter can keep your clients up to date on what you’re business is doing and keep your name in front of them. A successful newsletter is consistent, true to your brand, and uncluttered. People receive a lot of marketing messages every month. Make sure your newsletter is one of the things they read and look forward to.